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This Time, It’s Personal: Digital Retention 101

You’ve probably heard that it’s more expensive to get new customers than to keep the ones you already have. Keeping existing customers is called customer retention, and just as the Internet has made...

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Top 10 Ways to Boost Your Lifetime Customer Value

In a recent post, you learned how to calculate the Lifetime Customer Value for your local business. But now that you know how much each customer is worth to your business, are you doing everything you...

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7 Ways to Reward Your Facebook & Twitter Followers

7 Ways to Reward Your Facebook & Twitter Followers Creating an engaged, thriving community of Twitter and Facebook fans and followers is an important part of building a dynamic web presence that...

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Customer Loyalty: 8 Tips to Keep Them Coming Back

Whether business is booming or times are tough, focusing time and money into acquiring customers isn’t enough. You also need to build existing customer loyalty. Although it is a time-tested...

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The Value of Building Your Fan Base

As a local business owner, it’s critical to build your business web presence so you’re found by consumers wherever they are spending their time online, from search engines to social media sites and...

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7 Ways To Show Your Customers You Love Them

Any business will tell you that retaining customers is easier than acquiring new ones. And, it can be at least five times more costly to acquire a new customer than to keep one, making customer...

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How To: Scope Out Your Business Competition Online

No matter the size of your business, it’s important to understand the strengths and weaknesses of your closest competitors online. Especially since research shows that 66% of U.S. adults have used the...

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Study: Customer Reviews Build Trust with Consumers

For local businesses and big brands alike, building trust with potential customers is an important part of  getting their business. But with so many businesses often vying for the same customers,...

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5 Tips for Using Social Media to Boost Customer Loyalty

One of the biggest challenges businesses today face is maintaining customer loyalty after the sale. And today, with 1 in 5 people using some form of social media , it only makes sense that businesses...

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The 5 Smartest Things to Do When a Consumer Contacts You

When we discuss online marketing, most of the time it’s about how to get prospects to find and contact you. We talk about having a thorough Web presence, made up of targeted online advertising,...

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I’ve Got New Customers, Now What?

During the hustle and bustle of the holiday shopping season, it can be easy to focus on generating as much new business as possible. But don’t shortchange your business by forgetting to do some of...

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