This Time, It’s Personal: Digital Retention 101
You’ve probably heard that it’s more expensive to get new customers than to keep the ones you already have. Keeping existing customers is called customer retention, and just as the Internet has made...
View ArticleTop 10 Ways to Boost Your Lifetime Customer Value
In a recent post, you learned how to calculate the Lifetime Customer Value for your local business. But now that you know how much each customer is worth to your business, are you doing everything you...
View Article7 Ways to Reward Your Facebook & Twitter Followers
7 Ways to Reward Your Facebook & Twitter Followers Creating an engaged, thriving community of Twitter and Facebook fans and followers is an important part of building a dynamic web presence that...
View ArticleCustomer Loyalty: 8 Tips to Keep Them Coming Back
Whether business is booming or times are tough, focusing time and money into acquiring customers isn’t enough. You also need to build existing customer loyalty. Although it is a time-tested...
View ArticleThe Value of Building Your Fan Base
As a local business owner, it’s critical to build your business web presence so you’re found by consumers wherever they are spending their time online, from search engines to social media sites and...
View Article7 Ways To Show Your Customers You Love Them
Any business will tell you that retaining customers is easier than acquiring new ones. And, it can be at least five times more costly to acquire a new customer than to keep one, making customer...
View ArticleHow To: Scope Out Your Business Competition Online
No matter the size of your business, it’s important to understand the strengths and weaknesses of your closest competitors online. Especially since research shows that 66% of U.S. adults have used the...
View ArticleStudy: Customer Reviews Build Trust with Consumers
For local businesses and big brands alike, building trust with potential customers is an important part of getting their business. But with so many businesses often vying for the same customers,...
View Article5 Tips for Using Social Media to Boost Customer Loyalty
One of the biggest challenges businesses today face is maintaining customer loyalty after the sale. And today, with 1 in 5 people using some form of social media , it only makes sense that businesses...
View ArticleThe 5 Smartest Things to Do When a Consumer Contacts You
When we discuss online marketing, most of the time it’s about how to get prospects to find and contact you. We talk about having a thorough Web presence, made up of targeted online advertising,...
View ArticleI’ve Got New Customers, Now What?
During the hustle and bustle of the holiday shopping season, it can be easy to focus on generating as much new business as possible. But don’t shortchange your business by forgetting to do some of...
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